How Important is High-quality Photography & Videography for a Home Staging Company?


How Important is High-quality Photography & Videography for a Home Staging Company?

It is no lie that the ‘in-person’ impact of a staged home is absolutely essential for evoking buyer emotion and connection to the property, however it mustn’t be forgotten that a potential homeowner will likely view photographs and/or videos of the property online before physically visiting the home. This is why high-quality photography & videography is crucial for making that initial impression on interested buyers, and for enticing them to physically visit the home.

Why should the homeowner invest in high-quality photography?

High-quality photography & videography are a homeowner’s best friend when it comes to capturing a home in its element and showcasing it to its best possible buying potential. It is for this reason that home staging capacities and quality photography/videography go together simultaneously to produce a marketing campaign that is attractive and one that carries through to the in-person visit and beyond. It’s one thing to stage a home, but it’s another to have a professional capture it in the best possible lighting and to use their editing skills to really bring the spaces of a home to life.

A home that has been staged for sale may be appealing in person, however, it is generating that initial foot traffic through an online listing which forms the first step in increasing buyer interest. At Sell in Style Property Styling, we invest in high-quality cameras, equipment and videography professionals to ensure we are producing the best possible visual outcome for the client in the form of a high-quality property video.

Why is high-quality photography a better option than virtual staging?

High-quality photography for physical home staging is a completely different notion to that of virtual staging and will arguably achieve a lot better results than its virtual counterpart. Although virtual staging can produce a beautiful, enticing and visually stimulating marketing campaign, it often fails to carry the buyer emotion through to the physical viewing, given the home is physically empty. In these situations, a buyer has a pre-existing vision in their mind about what the home will look like and they’ll already be picturing themselves in the space, and often when they visit the home and view the empty space, the potential buyer is left underwhelmed and disappointed. High-quality photography of a home already staged creates both a visually appealing marketing campaign AND an even more visually satisfying physical viewing, working to grow the potential buyer’s emotional connection to the home, rather than hinder it.

What does high-quality photography look like?

High-quality photography looks bright, sharp, crisp and beautiful. It represents the home in its best possible light and accentuates the property’s best features and attributes. Of course, with high-quality photography comes high-quality editing which ensures the best angles are captured within the property, and styling capacities are taken to the next level visually. At Sell in Style Property, we do our photography and property videos all in house, however, we do use a freelance external photography editor who edits our property photos to ensure the end images are of top-notch quality before sending them off to the client.

What are your package prices inclusive of staging?

VIDEOGRAPHY

Videography service for Real Estate Agents who bundle with styling services (as a package w/Staging) is $279 + GST

  • * Includes Drone Views
  • * Includes Property Agent Branding at the end of the video
  • * Video sent to the Property Agent within 3 working days

PHOTOGRAPHY:

Standard Photography service for Real Estate Agents who bundle with styling services (as a package w/Photography) is $199.00 + GST Includes:

  • * Up to 12 images
  • * 2 Drone Images included
  • * Photos sent within 48hrs

Premium Photography service for Real Estate Agents who bundle with styling services (as a package w/Photography) is $399.00 + GST Includes:

  • * Up to 18 images
  • * 3 Drone Images included
  • * Include 2 map land POI markings
  • * Photos sent within 24hrs

VIDEOGRAPHY & STANDARD PHOTOGRAPHY (BUNDLE WITH STAGING) $449.00 + GST

What are your package prices exclusive of staging?

The below prices are for any Real Estate Agent or Property Owner who needs media services but does not require Property Styling Services:

VIDEOGRAPHY:

Videography service for Real Estate Agents who bundle with styling services (as a package w/Staging) $399 + GST:

  • * Includes Drone Views
  • * Includes Property Agent Branding at the end of the video
  • * Video sent to Property Agent within 3 working days.

STANDARD PHOTOGRAPHY:

Standard Photography service for Real Estate Agents who bundle with styling services (as a package w/Photography) $299 + GST Includes:

  • * Up to 12 images
  • * 2 Drone Images included.
  • * Photos sent within 48hrs.

PREMIUM PHOTOGRAPHY:

Premium Photography service for Real Estate Agents who bundle with styling services (as a package w/Photography) $499 + GST Includes:

  • * Up to 18 images
  • * 4 Drone Images included.
  • * Include map land POI markings.
  • * Photos sent within 24hrs.

VIDEOGRAPHY & STANDARD PHOTOGRAPHY: $599 + GST

Example of High-Quality Photography

Below are high-quality, edited photographs we took from a property we styled in Lawnton. The property featured the main house, a separate granny flat and a generous outdoor area and lawn. The homeowner paid for a Basic Photography package which includes up to 12 camera images and a drone shot. The approach for the shots was to ensure the home’s best features were captured in their best light, angle, etc – to ensure the home was marketed to its best ability to ultimately achieve the maximum sale price for the property. As you can see, the following images are ultra-high definition and have been edited to produce crisp, bright, show-stopping property shots. In this particular situation, the client had not yet cleaned their roof and requested we refrain from taking drone shots which we instead swapped out for a few extra images.


The above is a link to the property video we produced for a beautiful home in Murarrie in 2022.

 

To check out our awesome property videos, head to our website at sellinstyle.com.au or jump over to our Instagram @sellinstyle_propertystyling.

 

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