Important Principles of Interior Design

Important Principles of Interior Design

Learn why interior design principles are the difference between good home staging and a great home staging

Being a leading home staging company in Brisbane, we understand and value interior design’s importance in the staging process and how this can impact the final sale result.

When you choose to work with us, we take the staging brief and design into our own hands. But for those looking for some guidance, we’ve got all the tips for you that can help make styling and staging your home that much easier!

So, why do you need to know them?

Styling or staging your home yourself can be a little tricky. It’s your own home, so there’s a personal connection to the home and how you live and use the spaces. Styling, while using all the principles of interior design, throws a lot of the practical tips straight out the window. As Sarah, our Creative Director at Sell In Style Property Styling would say during a styling session, ‘completely ignore where the TV outlet is’. Pretty backwards, right?

Styling and staging tend to disregard how you live in a space and focus on what aspects of the home can be presented best to maximise the potential of each space rather than its functional purposes.


Flow, movement and your potential buyers’ feelings when walking through a home are key to achieving the ultimate sale price. The walk-through is what has a huge impact on the buyer’s purchase decision. If a home doesn’t have a sense of flow, buyers can struggle to envision themselves using the home.

Flow is based on a feeling; it’s the sweet spot between a space being beautifully presented but also using furniture to create a seamless feeling from room to room.


When staging, our team uses balance to create feelings and to create sections. Picking and choosing objects that are proportionate to the space is another way to show buyers the potential of how they can use the space.

When looking at furniture, balance is constructed across the entire home. This can come across in proportions, which is something that can alter a space from feeling cramped to feeling like it’s full of life.

For example, keeping furniture and lamps etc., all within a similar height and size range can give a sense of formality and rigidness. When you choose objects that vary in size, this can be viewed and give the feeling of a more casual and relaxed atmosphere.

Home Staging and Home Styling in Brisbane


For those dipping their toe in the water of interior styling for selling, achieving harmony can often be one of the most challenging principles to grasp. All items that fall within the same space have got to have harmony. The pieces need to be made to look like they belong together. Creating harmony within a space uses a combination of textures and warm or cool colours to create that sense of unity.

Focal point

Creating a focal point in a room is a fantastic way to anchor the space, particularly in larger rooms that feel overwhelming. When you create a focal point, you pick a large piece of furniture or item, in particular, to be the focal point of the room and work around it. This is usually the first thing buyers will see when they walk into a room. We often use natural focal points like an island bench or fireplace, whereas, in those homes that don’t, we can create one with some statement artwork or L shaped couch.


Scale is so pivotal when staging, particularly in overtly big or tiny spaces. Selecting the right scale of furniture has the power to make a space feel larger than its true dimensions or, the entirely opposite effect, make it feel smaller. When styling a property for sale, it’s important to remember that scale can change if a buyer feels closed in a room or has ample space. We take scale into consideration with items like most furniture pieces like lamps and vases against other furniture items.

Property Staging and Home Style - Sell in Style


It’s the last piece of the puzzle when putting a staged property together. The details and styling finishes add that sense of hominess and softness to a space.

These details are pieces like throw cushions and the grouping of styling objects like candles, books and bowls or trays. When working with clients, we often see the mindset that not including these styling pieces will save them money. However, it’s the opposite. These details are what tie the home together.

What’s Next?

If you’re on the hunt for more tips, good thing we’ve got our blog posts and Instagram that are filled with all of our insider tips and tricks. But if you’re on the hunt for a property stylist in Brisbane, get in touch with our highly experienced team.




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