A lot goes into staging and styling a home for sale, and these creative decisions are often informed by a detailed Property Staging Briefing Process. This process allows us to gather all essential information about the property to select the right furniture and accessories, ensuring the home reaches its best selling potential. We break it down into four essential steps for a seamless install from start to finish.
Step 1. Understanding the Client & Property
Understanding Our Clients’ Needs
Before quoting or staging begins, we take the time to discuss objectives, requests, and any special requirements with the client or real estate partner. By understanding these needs early, we can plan efficiently and avoid potential setbacks during the staging process.
Meeting Client Timelines
Once a quote is approved, we set an installation date—sometimes within just 24 hours. Our stylists then prepare selections and coordinate everything in advance to ensure a smooth, efficient staging day.
Reviewing the Property History
Having a complete understanding of the property’s layout, colour schemes, size, and special features is crucial, especially when we don’t physically inspect the home before staging. At Sell In Style Property Styling, we utilise advanced property software and resources to access vital details so we can set up the home to maximise foot traffic, enhance appeal, and reduce time on the market.
Collecting Insights & Visuals
Our process includes gathering images, videos, and floor plans through in-person visits, property databases, or real estate listings. This ensures our stylists can make the best furniture and accessory selections to complement the home. We also research the property’s statistics and history for an informed, strategic approach to staging.
Step 2. Understanding the Demographics
Beyond the physical property, we research the potential buyer profile and suburb demographics to ensure styling decisions resonate with the intended audience. We consider factors like:
- The age and lifestyle of potential buyers
- Whether the home suits families, couples, singles, or professionals
- Median property values in the area
- Percentage of owner-occupiers vs renters
- Neighbourhood characteristics and market preferences
By tailoring our staging to these insights, we create an emotional connection with prospective buyers.
Step 3. Understanding the Current Market
We analyse the local property market to see how your home compares to others in the area. We evaluate whether competing properties are staged, vacant, renovated, or new builds and determine how long they’ve been on the market. This knowledge lets us create a strategic staging plan that stands out, boosts engagement, and drives higher foot traffic and quicker sales.
Step 4. Selecting the Right Furniture & Accessories
The final step is selecting the perfect mix of furniture, décor, and accessories to showcase the property’s full potential. Using our Inventory Picking Form, we create a detailed plan for each room before our stylists hand-select the pieces for installation, ensuring every element aligns with the strategy built in the earlier steps.
If unexpected challenges arise before, during, or after the staging process, our expert team works proactively to find solutions and ensure your property is presented at its best.
For more details about our Property Briefing Process or to book a consultation, contact us on 0432 436 567 or email us at info@sellinstyle.com.au.