Beyond the Aesthetics: How RP Data Turns Property Staging into a Precision Investment

In today’s competitive property market, a beautiful home isn’t enough, you need a strategic advantage. At Sell in Style, we’ve transformed property staging from an artistic expense into a calculated, data-driven investment. The foundation of this precision strategy is CoreLogic’s Residential Property Data (RP Data), the industry’s single source of truth for residential insights across Australia.

RP Data gives us access to over 10 million property records and decades of historical sales data, providing the depth and accuracy necessary for decisive action. Unlike platforms relying on self-reported figures, CoreLogic’s data is meticulously collected from primary sources, making it the unimpeachable benchmark for market appraisals and valuations.

The Science of Selling: Data-Driven Design

We start every staging project with an intensive CoreLogic Data Dive. This is where we extract three critical insights from the data, which includes sales history and suburb statistics :

  1. Justifying the Price Premium: The Comparable Market Analysis (CMA) informs the asking price and, crucially, establishes the mandatory quality baseline for the staging. If comparable sales suggest a premium market standing, we utilise Luxury Staging (often $5,000+ investment) with high-end furniture to visually justify that elevated price, often yielding the greatest Return on Investment (ROI) (8% to 15% return). Staging quality must always align with the price benchmark set by the data.
  2. Defining the Target Buyer Persona (TBP): RP Data’s detailed suburb profiles, including median prices, income levels, and demographics, allow us to construct a precise “suburb fingerprint”. Whether the TBP is an Empty Nester, a Professional Family, or an Urban Millennial, every aesthetic decision, from furniture scale to colour palette, is tailored to create an emotional connection with that specific, most probable buyer. This ensures the property instantly feels like “home,” maximising the emotional drive behind a strong offer.
  3. The Time-to-Market Imperative: The Days On Market (DOM) metric provides immediate insight into market urgency. A high DOM means the staging must be visually aggressive and hyper-targeted to overcome buyer inertia. A low DOM focuses staging on maximising the sale price premium.

The Measurable Return on Investment (ROI)

The results of this data-informed approach are tangible and significant:

  • Faster Sales: Professionally staged homes sell dramatically faster, spending anywhere from 33% to an impressive 73% less time on the market compared to their unstaged competition. This rapid sale time minimises holding costs and stress for the seller.
  • Higher Offers: Across the Australian market, staged homes consistently sell for a premium. Reports indicate an uplift of 5% to 15% over non-staged properties. This superior presentation attracts up to 50% more offers, fuelling competitive bidding.

The investment in professional styling is typically low, ranging from 1% to 3% of the home’s value, yet it often yields an ROI of 5% to 15% over the asking price.

At Sell in Style (Brisbane & Adelaide), we eliminate guesswork. By leveraging RP Data’s market intelligence, we ensure every design decision is a strategic move, positioning your property to sell faster and for the best possible price.  

Let’s Talk!

Let’s maximise your property’s appeal with expert property styling rooted in strategy and buyer psychology.

Want to know what styling would cost for your home? Contact EVOCH Property Styling or Sell in Style Property Styling today and see how we can help you achieve outstanding results.

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