Scents can trigger a wide range of responses, from relaxation and comfort to alertness and energy. The sense of smell is closely linked to our emotions and memory. Research shows that people can recall smells with remarkable accuracy, and these memories can influence their feelings about a space. For example, the smell of freshly baked cookies can evoke feelings of warmth and home.

In this blog, we will explore the impact of scents on home staging and how aromatherapy can be effectively used to enhance the appeal of a home.

Scents are a powerful tool when it comes to staging, but they are often overlooked. A fresh, pleasant scent can make a home feel welcoming and comfortable, while unpleasant odours can quickly turn potential buyers away. Leveraging pleasant scents can create an inviting atmosphere that appeals to potential buyers, making the home more memorable and desirable.

Cleaning your home is one way to start keeping it smelling great. Open the windows to allow fresh air to circulate inside the house. You can use fans and air purifiers to enhance airflow and remove lingering smells. Cleaning alone neutralises odours but doesn’t necessarily introduce a pleasant aroma.

Another natural way to add pleasant scents is by incorporating plants or flowers into your home. Did you know that plants improve indoor air quality by filtering out toxins and releasing oxygen, creating a healthier living environment?

However, to achieve the desired scent profile and enhance the aroma of your home, you may need to take extra measures. Aromatherapy is an effective method to introduce subtle, pleasant scents that can evoke positive emotions and create a welcoming atmosphere. It is a popular choice in home staging because it offers a variety of scents that can be tailored to different spaces within the home.

What is Aromatherapy?

Aromatherapy is a holistic healing treatment that uses natural plant extracts to promote health and well-being. Sometimes called essential oil therapy, it employs aromatic essential oils medicinally to improve the health of the body, mind, and spirit. It enhances both physical and emotional health.

The common essential oils used are:

Lavender – For calming and relaxing feeling
Eucalyptus – Refreshing and invigorating
Peppermint – Energising and helps with focus and concentration
Citrus Oils – Uplifting and refreshing, great for mood enhancement
Chamomile – Soothing and calming, helps with stress and anxiety.
Rose – Romantic and calming, promotes a sense of well-being.
Vanilla – Comforting and warm, evokes feelings of cosiness.

We would like to share with you some tips for using essential oils in home staging:

Place diffusers in key areas such as the bedroom, living room, kitchen, and bathrooms to ensure the pleasant scent is distributed throughout the home. Different rooms serve different purposes, and the scents used should reflect that. Use calming scents in bedrooms, invigorating scents in living areas, and clean, fresh scents in kitchens and bathrooms.
Use scents moderately. A subtle, pleasant aroma is inviting, but an overpowering scent can be off-putting. Before a showing, test the scent to make sure it’s not too strong or too weak. Adjust the amount of essential oil or the duration of diffusion as needed.
Maintain a consistent scent throughout the home. Mixing too many different scents can be confusing and less effective.

Consider the preferences of your potential buyers. Stick to universally appealing options like lavender, citrus, or vanilla.
Invest in high-quality, natural essential oils to ensure a pleasant and safe experience; Cheap, synthetic oils can have a harsh smell and may even cause allergic reactions.
Keep all aromatherapy devices clean and well-maintained to ensure they function correctly and the scent remains fresh and pleasant.

Here are several ways to introduce aromatherapy into a home, each with its own benefits:

Essential Oil Blends – Custom blends can be created to target specific areas of the home.
Diffusers – A popular and effective way to disperse pleasant scents throughout your home is essential oil diffuser. It works by releasing a fine mist of water and essential oils into the air.
Candles – Scented candles can add both fragrance and ambiance. They are great for creating a cosy, inviting atmosphere but should be used with caution to avoid any fire hazards. Always trim wicks and never leave burning candles unattended.
Sprays – Convenient sprays and can be applied to fabrics, upholstery, and even as a light mist in the air. Instantly freshen up a room and can be used just before showings.
Potpourri and Sachets – Dried flowers, herbs, and spices infused with essential oils. These can be placed in strategic locations like drawers, closets, and entryways to provide a subtle, continuous scent.

FINAL TOUCHES

In the competitive world of real estate, every detail counts. Incorporating aromatherapy into your home staging efforts can significantly enhance the appeal of your property. Studies have shown that homes with pleasant smells can sell faster and at higher prices, as buyers are more likely to form a positive impression. Call us today to learn the best ways to make your home sell quickly and effectively.

When using scents in home staging, it’s essential to keep them subtle and not overwhelming. Too strong of a scent can be off-putting. Aim for a balanced and natural aroma that enhances the overall ambiance of the home.

By carefully selecting and using the right scents, you can create a welcoming and comfortable environment for potential buyers. By strategically placing diffusers, candles, and other aromatic products, sellers can enhance the overall ambiance of the home, making it more appealing and memorable. Aromatherapy not only helps mask unpleasant odours but also sets a mood that can positively influence buyers’ perceptions and emotions.

Here at Sell In Style Property Styling, this is what we do best. Our team uses RP data to discover who the demographic of your ideal buyer is and styles with them in mind. We create spaces that feel warm and inviting. No matter if you need a new build or an established home staged, our team can help. Get in touch with us to discuss the possibilities. In the meantime, follow us on Facebook and Instagram and read through our blogs for the latest.