From Forbes Magazine reveals that property staging is a key component in ensuring that your property can sell for a higher price, as results state:
“a staged home will sell for 17% more on average than an unstaged home (Forbes, 2022).”

Not only is the home likely to sell for a higher price, but at a faster time rate. Studies reveal that:
“95% of staged homes sell in 11 days or less. That is statistically 87% faster than unstaged homes (Forbes, 2022).”

But how is this so? A number of factors are the reason why these results are made possible.

But Why?

Humans are inherently emotional beings; therefore, visualisation is a key component when looking to buy a very personal space, that is a future home.

Styling achieves this through creating curated beautiful spaces that appeal to all the senses, such as sight, touch, and smell.

Research also confirms this as:
“80% of buyers said that staging made it easier to see themselves in a home” (Forbes, 2022).

When viewing potential properties online, a beautifully curated home of furniture, colours and décor is naturally far more appealing than a bare, plain room.

By creating an initial emotional response, this can result in generating more interest in a property, therefore attracting greater foot traffic when hosting an open home.

Furthermore, styling is an excellent way to highlight the best features and mask detractors.

– Stains or marks on walls/carpet can be masked with artwork or rugs.
– Distinctive features such as bold walls can be styled around to create a consistent flow.

As a result, buyers are more likely to feel an emotional attachment to the property, and therefore more likely to pay a higher price for something they love.

Statistics also show:
“23% of agents said that home staging led to increased offers compared to unstaged homes” (Forbes, 2022).