A Seller's Guide to DIY Home Staging | Sell In Style Brisbane

Property staging, also known as home staging, has become an essential practice in today’s real estate market. Despite rising living costs, staging a house for sale not only increases buyer interest but also significantly boosts your final sale price and overall return on investment (ROI).

Property staging involves preparing your home for sale by assessing its needs and strategically styling it using furniture, textures, lighting, and decorative pieces. The goal is to captivate buyers and encourage emotional connection—helping your property stand out in a competitive marketplace.

To illustrate its effectiveness, we’ve included a real case study where we staged a property alongside a similar, unstaged one. The results show just how powerful home staging can be.

Why Property Staging Is Worth It

Many homeowners hesitate to invest in staging due to perceived costs, but this can prevent them from achieving higher profits and faster sales. Here are the key benefits:

Achieve Maximum Sale Price

Our home staging experts at Sell In Style Property Styling Brisbane specialise in highlighting your home’s best features, improving marketing visuals, and creating stronger first impressions. A beautifully styled property generates more online and in-person interest, drives emotional engagement, and results in multiple offers—pushing the price up. In our featured case study, the staged property sold for $30,000 more than the unstaged one.

Increase Foot Traffic & Enquiries

We design staging strategies tailored to the demographics of likely buyers, appealing directly to their aspirations and lifestyles. This significantly boosts open-home attendance, online engagement, and buyer enquiries, leading to quicker sales and stronger offers.

In the testimonial video below, the selling agent explains how the staged property had “way more enquiries and a quicker sale,” ultimately selling for $30,000 extra compared to the unstaged home.

Real Estate Agent Testimonial

Reduce Time on Market

Staged properties naturally attract more attention and sell faster. In this case study, our styled home sold in just 6 days, compared to 24 days for the unstaged property.

Evoke Buyer Emotion

Home staging isn’t just about aesthetics—it’s about creating an emotional bond between buyers and your home. When buyers envision themselves living there, they’re more willing to act quickly and pay a premium price.